Institute for Higher Education Policy
IHEP faced several challenges that had impeded its communications efforts. While IHEP had always been recognized for its unique research and innovative programs, it had lost its way in communicating its good work. IHEP engaged TTG+PARTNERS to create a new strategic and tactical approach to communicate its organizational priorities. Our goal was to implement an aggressive strategic communications campaign.
Initially believing we would be developing and managing a strategic communications plan, TTG+PARTNERS soon discovered something else. Although IHEP was considered a credible voice in higher education, its brand image was inconsistent. So along with implementing a strategic communication plan, we simultaneously began a rebranding campaign.
The organization has now firmly positioned itself as a leading authority in higher education policy both domestically and internationally. Highlights include:
- Established relationships with national and international media outlets resulting in IHEP President Michelle Asha Cooper, Ph.D., and other organizational experts serving as regular contributors to higher education stories and opinion editorials
- Rebranded logo to improve its brand image and garner greater organizational and product recognition
- Redesigned the organization’s logo, Web site, and publication package (research and policy reports, evaluation papers, and stationery) to offer visually attractive pieces for further reach within the higher education community