Our issues.
Our focus on diversity and equity in education is grounded in our belief of equal opportunity for low-income, first-generation, and ethnic/racial minority students that face systemic barriers in education.
- + Understand the core values and challenges facing traditionally marginalized or underrepresented communities, and reflect that understanding publicly
- + Foster a dialogue with diverse sets of student communities that thrives on honesty, transparency, and sensitivity
- + Respond to the undeveloped talent and aspirations of marginalized students in order to bring about individual and societal change
- + Sound the call for support from key influencers
Our capabilities.
Branding + Messaging
The key to branding is to be consistent and simple, yet distinctive. Our goal is to help our partners in education distinguish and protect their brand.
- + Maximize their brand value and promise by building stronger, more emotional connections with key audiences and influencers
- + Enhance their ability to act as thought leaders in education, through skillful and creative positioning
- + Develop compelling messaging to launch and sustain overall brand architecture
- + Measure the effectiveness of brand communications initiatives to ensure impact
Crisis Communications
Any organization should have a plan for disseminating information clearly and concisely during emergencies. This is crisis communications. Internal or external crises can take away from an organization’s core message and impede its ability to advance its mission. The key to managing such events is establishing a direct line of information to the public in order to maintain trust and consistency in times of heightened urgency.
- + Rapidly respond to public inquiries regarding internal or external organizational emergencies
- + Maintain steady communications with both the public and members of the media to provide critical updates
- + Re-establish the organization’s core message outside of a given crisis
Media Relations
Garnering media coverage for an issue or cause can be highly competitive and largely opportunistic. However, because of our unique focus, we can implement targeted outreach to a cadre of media contacts that cover education diversity and equity issues, resulting in the best promotion of our clients’ ideas and initiatives.
- + Assemble a story and effectively pitch members of the media
- + Development and implement communications campaigns to key journalists
- + Work closely with media outlets to foster the best possible company image
Social Media + Interactive Marketing
There’s no denying that in today’s world of communications, social media and interactive marketing influence the way organizations relate to their stakeholders. If utilized properly, social media tools, like Facebook and Twitter, can have a remarkable return on investment and add great value to traditional communications tools. We navigate the blurring lines between “traditional” and “new” media outlets, in order to take advantage of emerging communications opportunities.
- + Understand how to use social media to reach new markets
- + Tap into the power of organizational blogging to increase thought leadership
- + Use social media to manage events and campaign efforts
- + Redirect and repackage content into community-friendly formats
Strategic Communications
Successful companies recognize that strategy is always before tactics. Strategic communications aligns core organizational priorities with communications resources that result in a higher degree of awareness among supporters and influencers. Our education partners frequently target multiple audiences, including policymakers, philanthropists, higher education leaders and supporters, along with students and families—making strategic communications essential to successful (and effective) outreach.
- + Boost overall awareness of issues and ideas
- + Build credibility of an industry, identity, culture, and message
- + Stimulate business leads and interest from current and prospective stakeholders
- + Create a favorable image as an industry leader